Technology Marketers Should Follow Digg’s Lead

Digg announced it’s plans for a new advertising platform today.

Digg Ads will provide it’s advertisers a pricing structure that is dependent on how well their ads are received by their audience.

digg-logoThe more an ad is Dugg, the less the advertiser will have to pay. Conversely the more an ad is buried, the more the advertiser is charged, pricing it out of the system.

In other words, place relevant ads that link to content Digg users are likely to Digg and pay less. This will be great for improving ad quality on Digg, but what I really like is how Digg is using it’s own technology to make this platform go.

Too many times I’ve come across online businesses that don’t use the products they develop or sell. At the very least share examples or case studies of your tool being used by your customers. If you aren’t doing this, alarms go off in my head and I quickly click the ‘Back’ button in my browser to find a more suitable solution.

Marketers of software and technology products and services should take note. Use what you sell in your own business. Show your tool in action.

This should build trust in your product and help prove that it can accomplish what it claims. There may even be an opportunity to use your tool in unique way. The use of Digg’s technology with Digg Ads is something that can be duplicated with many other tools on the web. At a minimum, use demos or webinars to prove your tool can solve your customers’ problems.

Consultants should apply this rule too. If you are a social media expert, then you should obviously be using social media tools in your own web strategy whenever possible. Seeing is believing. Show clients that you not only talk the talk, but you also walk the walk.

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