Creating Buzz

The best way to get your company and product to grow is having evangelistic users spreading the word on your behalf.  However, don’t underestimate the effort it takes to get an influential person to find your product, use it, and endorse it to their followers.

Assuming your product is as great as you think it is, to create buzz, you’ll need to actively identify users who’ll share why your product is the next great thing.  If influencers don’t find your product, it might as well not exist.  Getting found by influencers is crucial to creating buzz.

Influencers may find your product through other means (e.g. – press release, product reviews, etc.), but to make things happen for your business you must, I repeat you MUST, actively reach out to influencers in your market and get your name out there. For more information on how to identify and reach out to influencers read this post on influencer marketing.

Learn what influencers think, continually improve your product, and make it buzz-worthy.  These conversations are key to planting the seeds that bloom into conversations that sell your product through word-of-mouth marketing.

If your product is great and you can identify/introduce/evangelize your product to influential people, not only will these influential voices help spread the word, those who listen and agree will continue the conversation.  Hooray!

What product or service are you buzzing about?

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