Inclement Weather Marketing

In North Carolina, we tend to get a good snowfall at least once or twice every few years.  These “snow days” can wreak havoc here in the Triangle.  Driving in the snow and ice is not a North Carolinian’s strong suit, so many civic, school, and business organizations close as a safety precaution.

When a snow storm comes, local media is abuzz about it and updates scroll the bottom line of network TV.  Most of these updates are about area closings and openings.  These updates offer a great marketing opportunity for small businesses.

By tapping into the media, businesses can gain exposure by sharing updates about their office hours.  The result – free brand impressions on network TV (this year these updates were paired with ACC basketball games, broadcasts drawing a huge number of viewers in North Carolina).

The next time snow or ice is closing down offices in your area, seize the opportunity to share your business’ schedule with local viewers glued to the TV while the snow falls down.  This tactic takes little time to deploy and reminding local viewers about your business without having to run an expensive advertisement is sweet!  Even sweeter, if you don’t need to close you can still gain exposure by reporting your regular closing or opening times.

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