Tag Archives: blogging

Five Nuggets from the Internet Summit

The Internet Summit was last week in Raleigh, NC and I want to share with you five nuggets I took away from the panel sessions I attended.

1) Blogging is Not Dead
Didn’t really think blogging was dead, but I guess with a few bloggers ditching blogging for micro-blogging some were wondering where the blog fits in.  The take-away is that blogs should be a hub for your online marketing initiatives.  For B2B folks, they’re great for thought-leadership positioning too.

2) Search Marketers Start with Google
Google AdWords is easy to use and on the platform where more than 60% of search traffic resides.  Unless you know your audience is on Yahoo/Bing, or your budget is significantly lacking, Google is where you want to start. One other theme around search marketing is that it can also be used effectively for branding purposes.

3) Analytics are Increasingly Important
Think measurement first. Tie your business goals with analytics (read: reverse engineer the goal to the measurement).  Include KPIs as part of budget discussion.

4) Email Marketers use Best Practices
Be relevant (know your audience)
Think holistically (where does email fit into your overall marketing campaign)
Segment and personalize emails (this ties back into relevance)

5) Twitter is Versatile
Great for monitoring brand (customer service) and as a content distribution medium. Expectations are that niche providers like Yammer and the like will start gaining popularity in 2010.

What do you think?  Did the Internet Summit 09 get it right?

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Why I Blog and You Should Too

I’ve been blogging off and on about various subjects ranging from college football to marketing for about 4 years now.  I’ve tried many of the blogging services and recently decided to switch to WordPress. Most of my efforts have been very experimental, but nonetheless useful to me in many ways.  I’ve asked others if they’ve considered blogging and if not, why not?  Replies include “blogging is too much work” people tell me they’re afraid that people won’t like what they have to say or how they say it.  This got me thinking why I blog, and why I think anyone can benefit from blogging.

So why do I blog?

  1. Blogging gets me to reflect on my experiences.
  2. Blogging forces a deeper examination of my world and uncovers truths and opportunities otherwise lost in the firehouse that is my life (SERENITY now!!!).
  3. Blogging fosters learning, not only from your introspection, but also from other blogs you’ll start following and visitors who leave comments.
  4. Blogging is historical.  I get to keep a record of my life and thoughts allowing for future reflection down the road. After all history tends to reapeat itself, I might as well keep track of it!
  5. Blogging is FREE! and the returns are extremely high. Having tried many online marketing campaign and seeing how expensive they can be, the return from a blog is astronomically high.

Why should you blog?

  1. Blogging gets you into the conversation.
  2. Blogging opens your mind to possibilities you hadn’t considered before.
  3. Blogging is a great marketing tool.  Blogging builds the brand that is “You.”
  4. Blogging improves your communication skills.  Even if you aren’t great at first, you’ll gradually get better and increase your brand with a little practice.
  5. Blogging connects you with others.  Others can help you in your journey.

There are many virtues of blogging.  The fact that blogging is a free marketing tool and can help you be more strategic in your apporach to issues in your life should be enough to at least get you interested in blogging.  Maybe you blog already or maybe you blog in another medium.  Either way I encourage you to blog.  Don’t do it just because everyone is doing it, but because it’s a way to improve your understanding of the world and the brand that is “You.”